Executive Talent, On Demand, Without the Full-Time Overhead
When part of your team needs to grow, whether that's you, a manager, or the bench underneath you, you don't always need a new hire. You need the right specialist, brought in for a specific purpose, engaged for exactly as long as that purpose takes.
- Executive & leadership coaching for the person already in the seat
- Sales coaching tied to your real pipeline and team
- Fractional leadership across sales, marketing, operations, finance, and HR
- Performance coaching to sharpen individual contributors
- Leadership development training for your management bench
Five Ways to Grow the People Running Your Business
These are the specialist engagements we bring in most often, from executive coaching to fractional leadership coaching, each one scoped to a specific purpose: growing a leader, a manager, or a team, rather than replacing them. When that purpose is met, the engagement wraps up.
Develop the Leader Already in the Seat
Most owners and executives are promoted for what they built, not necessarily trained for what leading a growing team requires. Executive coaching works alongside your real decisions, your real team, and your real week, sharpening how you communicate, delegate, and lead under pressure.
- One-on-one sessions built around live business decisions
- Communication and delegation habits that scale past your personal bandwidth
- Accountability structures that outlast the coaching engagement itself
Who this is for
Owners and senior leaders who are capable but stretched thin, especially those whose team's ceiling is being set by their own bandwidth.
Talk about coaching fitBuild a Sales Process the Business Can Rely On
When revenue depends on one or two people's personal relationships, growth stalls the moment they're unavailable. Sales coaching builds a process your whole team can run, with pipeline visibility, real accountability, and a cadence tied to your actual numbers, not a generic playbook.
- Pipeline reviews built around your CRM and your deals
- Coaching for the sales manager, not just the reps
- Forecasting and accountability rhythms that hold under pressure
Who this is for
Businesses where revenue rides on a few key relationships and the owner wants a process the team can own.
Talk about coaching fitSenior Leadership, Part Time, Across Any Function
Not every function needs a full-time executive yet, but every function needs real leadership. That's the case for fractional leadership coaching: a fractional leader steps directly into sales, marketing, operations, finance, or HR, bringing structure and direction while you decide what a permanent role should look like.
- Hands-on leadership in the function, not just advice from the sidelines
- A bridge between leadership transitions without a costly gap
- Built to hand off cleanly once you're ready for a full-time hire
Who this is for
Owners who need real leadership in a function now, but aren't ready to commit to a full-time executive salary.
Talk about coaching fitSharpen the People Carrying Your Business Forward
Your leadership isn't the only bottleneck. Performance coaching works directly with individual contributors and rising managers, building the habits, focus, and accountability that turn a good hire into a great one.
- One-on-one coaching for key individual contributors
- Habit and focus systems tied to their actual role
- A development track for your next generation of managers
Who this is for
Owners who have strong individual talent that needs sharpening, or a rising manager who isn't quite ready to lead yet.
Talk about coaching fitA Focused Workshop for Your Management Bench
Sometimes what your team needs isn't a months-long engagement, it's a well-run session that gives your managers a shared language and a set of tools they can start using the next day. These one-off workshops are built around your team's actual gaps, not a generic curriculum.
- Half-day or full-day formats built around your schedule
- Content tailored to the gaps your managers actually have
- A shared framework your whole leadership team can reference going forward
Who this is for
Owners who want a high-impact session for their management team without a long-term coaching commitment.
Talk about coaching fitReal Operators, Not Generalists
Every specialist on this team has run the function they coach in.
Trisha Mitchner
Performance Coach
Cindy Carrillo
Executive Leadership Development Coach
Walt Boylan
Business Coach, Leadership Coach, Sales Coach
Annie Groth
Executive Leadership Development Coach, Business Coach
Jeff DeGarmo
Business Coach, Franchise Coach
Robert Lock
Fractional Sales Leader, Sales Coach
Steven Kohnke
Fractional Operator
Mike Blandford
Fractional Operator
Common Questions
Executive coaching develops the leader already in the seat, sharpening decision-making, communication, and team leadership over regular sessions. Fractional leadership coaching places an experienced operator directly into a functional role, part time, to run sales, marketing, operations, finance, or HR while you build out a permanent hire or work through a transition.
Sales coaching is ongoing and tied to your actual pipeline, deals, and team, building process and accountability over months. A workshop is a one-off session that introduces skills or a framework but doesn't carry through to daily execution.
If the function needs strategic leadership now but doesn't yet justify a full-time salary, or you're between leaders and can't afford a gap, fractional leadership fills that role at a fraction of the cost and commitment. Many owners use it as a bridge to a confident full-time hire.
Yes. Owners often pair executive coaching for themselves with fractional sales leadership or a performance coaching engagement for their team. We'll scope it around what your business needs most right now.
Value Growth Advisory focuses on preparing the business itself for a future sale or transition. Specialist coaching strengthens the people and functions running the business day to day. Many clients start with a specialist engagement and move into VGA when they're ready to think about exit.