You Became an Optometrist to Help People See Clearly. Somewhere Along the Way, You Became the Business Too.
An optometry practice business coach exists for exactly this: between insurance reimbursement pressure, staffing, and margins that shrink with every declining vision plan rate, running the practice can crowd out the patient care you actually love. We help you build a practice that's profitable and valuable, one that doesn't need you in every exam lane to work.
- Real Operating Profit, not just exams booked
- Staff you can keep, systems you don't have to run yourself
- A practice built to be worth more, whether you sell it or bring in an associate
What Does an Optometry Practice Business Coach Do?
An optometry practice business coach helps optometrists and optical practice owners build practices that are more profitable and more valuable, without the owner working every exam lane and managing every insurance claim personally.
Had we started working with Simon from the beginning, we believe we'd be much further along in growth and profitability.— Lisa T.
The Optometry Practice Owner's Reality
Here's what an optometry practice business coach hears from owners every week:
You're still the one seeing every walk-in and squeezing in every add-on exam, no matter how many ODs are on staff.
Vision plan reimbursement rates keep shrinking while your costs don't.
Front desk and optician turnover means retraining the same insurance and billing processes over and over.
Online retailers keep pulling frame and lens sales away from your optical.
You know the exam chairs are full. You don't actually know if the practice is more profitable than last year.
Associate recruiting and retention feels like a full-time job on top of your actual full-time job.
Keep putting it off, and the choice gets made for you: burnout, a sale at a fraction of what the practice is worth, or both.
An Optometry Practice Business Coach Who Knows the Numbers
As your optometry practice business coach, we help you get a real handle on exams per day, capture rate, average revenue per patient, and payer mix, the numbers that tell you what's actually driving (or draining) your margin.
For a deeper look at practice economics, the American Optometric Association publishes ongoing research on optometry practice trends.
What Optometry Coaching Clients Achieve
How an Optometry Practice Business Coach Gets You There
Immersion
We start by getting inside your practice: benchmarking your exams per day, capture rate, and payer mix against where a practice your size should be, then running a future-pacing exercise so we can see exactly what your practice needs to look like in 12 months if it's going to be worth more and depend on you less, using our Value Builder framework.
Strategic Planning
From there we build a 1-year roadmap around your practice, your staff, and your patient mix: a KPI dashboard tracking the metrics that actually move your margin, action planners for the initiatives that matter most, and a 90-day sprint plan tied to your next optical sales push or associate hire.
Execution
Then we execute it with you, not for you. Regularly scheduled meetings and hands-on workshops with your dedicated business coach mean the hard calls, like renegotiating vision plan contracts or finally delegating exam-lane scheduling, get made together instead of sitting on your to-do list.
Ready to See What Your Practice Is Actually Worth?
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Built for the Job You Didn't Sign Up For
Most optometry practice owners built deep clinical expertise first and a business around it second. That order makes for excellent patient care and a fragile business, one where growth increases stress instead of Operating Profit. It's exactly the gap an optometry practice business coach is built to close.
“He has helped me work through the process of identifying the highest leverage, most important things to work on, and helped keep me accountable for making consistent in those areas.” — Walker H.
